World’s Largest Five and Ten

                              The Largest Variety Store in the World.

My hotel in East Aurora, New York was near the downtown, so once I got settled, I decided to explore. Didn’t take me long to realize that a good part of the central block was ALL one company.
Named Vidl*r’s 5 & 10, the store has been there since 1930.
The story goes that back then Robert Vidl*r’s mother-in-law did not like driving the entire way to Buffalo just to get some thread. Being a kind son-in-law, Robert decided to open a variety store right there in town. The Depression was very much happening and most people didn’t think the store would be open more than eight weeks.
Surprise!
The store continued to expand and in the 60’s and 70’s, a series of homey commercials with sons Bob and Ed made the destination even more popular.
Today Vidl*r’s is run by a third generation of the Vidle*r family. The main part of the store has the same wood floors and counters as it did back in 1930, but the store is now 20 times larger than it was then.
Vidl*r’s is in four connected buildings and has two floors. You can browse through 75,000 products and that takes awhile. On the roof is a giant-size “Bob Vidl*r” more commonly known as Vidl*r on the Roof.
I did walk through the store … I can’t remember if I bought anything – if I did, it might’ve been a Mallow Cup. (I was by myself, in a rental car, so didn’t want to cart too much stuff around.) A lot of what they have is trinkety dime store stuff, but it’s interesting and I guess busloads of tourists come to see it … because it is, after all —-

                              The Largest Variety Store in the World.

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